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Heat, Chip

Made to stick: Why some ideas survive and others die/ Chip Heath & Dan Heath - New York Random House 2008 - 322 p.

ISBN: 9781400064281

Subjects--Topical Terms:
Psicología social--Contagio
Psicología --Efectos del contexto

Dewey Class. No.: 302.13 / H439m 2008