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Zaltman, Gerald.

Marketing metaphoria : what deep metaphors reveal about the minds of consumers. / Gerald Zaltman, Lindsay H. Zaltman. - Boston, Mass. : Harvard Business School Press, 2008. - 230 p. il. 24 cm.

ISBN: 9781422121153

Subjects--Topical Terms:
Comportamiento del consumidor.
Marketing

Dewey Class. No.: 658.83 / Z22m 2008