TY  - BOOK
AU  - Govindarajan,Vijay
AU  - Trimble,Chris
TI  - The other side of innovation: solving the execution challenge 
SN  - 9781422166963
U1  - 658.4063  21
PY  - 2010///
CY  - Boston, Mass.
PB  -  Harvard Business School Pub., 
KW  - GESTION INDUSTRIAL
KW  - INNOVACION TECNOLOGICA
KW  - PLANIFICACION ESTRATEGICA
N1  - Incluye índice; Material Bibliográfico en Estantería; Bibliografía al final de cada capítulo; Introduction: Making innovation happen -- Build the team. Divide the labor ; Assemble the dedicated team ; Manage the partnership -- Run a disciplined experiment. Formalize the experiment ; Break down the hypothesis ; Seek the truth -- Conclusion: Moving on, moving up
ER  -