TY  - BOOK
AU  - Carlson,Curtis Ray
AU  - Wilmot,William W.
TI  - Innovation: the five disciplines for creating what customers want 
SN  - 0307336697
U1  - 658.4063  21
PY  - 2006///
CY  - New York
PB  - Crown Business, 
KW  - EFECTIVIDAD ORGANIZACIONAL
KW  - GESTION INDUSTRIAL
KW  - ESTUDIO DE CASOS
KW  - INNOVACION TECNOLÓGICA
N1  - Material Bibliográfico en Estantería; Bibliografía: páginas 305-338; Why listen to us? -- The essence of innovation: how Frank hit a home run -- Innovate or die: the exponential economy -- Discipline 1: Important needs. Work on important customer and market needs: the RFID tag -- Creating customer value: your only job -- Discipline 2: value creation. It's as simple as NABC: how Liz got her big job -- Watering holes for creating value: the day the BBC walked in -- More ideas for faster value creation: origins of Linux -- Your elevator pitch: how HDTV began -- Your innovation plan: from the ski slope to the firehouse -- Discipline 3: innovation champions. A champion: the Mayor of Kellyville -- Discipline 4: innovation teams. Genius of teams: Douglas Engelbart and the birth of the personal computer -- Forming the innovation team: how we won an Emmy for HDTV -- Overcoming blockages to innovation: Jim Torpedoes a splended idea -- Innovation motivators: saving Larry's life -- Discipline 5: organizational alignment. Your innovation team: you can start now -- The innovation enterprise: continuous value creation (CVC) throughout -- Innovation's five disciplines: a foundation for national competitiveness in a world of abundance -- Appendix: value factor analysis
ER  -