TY  - BOOK
AU  - Zaltman,Gerald
AU  - Zaltman,Lindsay H.
TI  - Marketing metaphoria: what deep metaphors reveal about the minds of consumers.  
SN  - 9781422121153
U1  - 658.83 
PY  - 2008///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Comportamiento del consumidor
KW  - Marketing
ER  -