TY  - BOOK
AU  - George,Michael L.
AU  - Works,James
AU  - Watson-Hemphill,Kimberly
TI  - Fast innovation: achieving superior differentiation, speed to market, and increased profitability. 
SN  - 9780071457897
U1  - 658.575 
PY  - 2005///
CY  - New York, London
PB  - McGraw-Hill
KW  - Innovaciones tecnológicas
KW  - Nuevos productos
KW  - Exito en los negocios
ER  -