TY - BOOK AU - Anderson, Chris, AU - Clester,Shane AU - Bunn,Cullen ED - SmarterComics LLC. TI - The long tail from SmarterComics. SN - 9781610660068 U1 - 658.802 PY - 2011/// CY - Mundelein, IL PB - Writers of the Round Table Press KW - Segmentación de mercado KW - Marketing KW - Innovaciones tecnológicas N2 - Graphic novel adaptation of Chris Anderson's "The Long Tail : Why the Future of Business is Selling Less of More". "Shows how the future of commerce and culture isn't in the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve."--Publisher ER -