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Entrepreneurship / William D. Bygrave, Andrew Zackarakis.

Por: Colaborador(es): Tipo de material: TextoTextoDetalles de publicación: Hoboken, NJ : Wiley, 2011.Edición: 2nd edDescripción: xii, 619 p. : ill. ; 26 cmISBN:
  • 9780470450376
Tema(s): Clasificación CDD:
  • 658.4 B993e 2011
Resumen: "Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. The second edition explores the trials and tribulations of entrepreneurship so that they'll have the necessary tools to start their own businesses. It offers new coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A new chapter has been added on entrepreneurial selling that examines how to sell to multiple stakeholders. New case studies have also been added to several chapters to provide more relevant views. In addition, updated examples and references are included to provide entrepreneurs with the most useful information."-- Provided by publisher.
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Tipo de ítem Biblioteca actual Colección Signatura topográfica Estado Fecha de vencimiento Código de barras
Monografía Monografía Biblioteca Central Colección General Colección General 658.4 B993e 2011 (Navegar estantería(Abre debajo)) Disponible 3563000017265

Includes bibliographical references and indexes.

"Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. The second edition explores the trials and tribulations of entrepreneurship so that they'll have the necessary tools to start their own businesses. It offers new coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A new chapter has been added on entrepreneurial selling that examines how to sell to multiple stakeholders. New case studies have also been added to several chapters to provide more relevant views. In addition, updated examples and references are included to provide entrepreneurs with the most useful information."-- Provided by publisher.

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