000			02059nam a2200241Ia 4500
999			_c1192 _d1192
003			CL-SaCFP
008			121129s2006 cl eng d
020			_a0307336697
082	0	4	_a658.4063 _bC284i _221
100	1		_aCarlson, Curtis Ray, _eautor. _9105
245	1	0	_aInnovation : _bthe five disciplines for creating what customers want / _cCurtis R. Carlson and William W. Wilmot.
250			_aPrimera edición.
260			_aNew York : _bCrown Business, _c2006.
300			_a356 páginas : _bIlustraciones.
500			_aMaterial Bibliográfico en Estantería.
504			_aBibliografía: páginas 305-338.
505	0		_aWhy listen to us? -- The essence of innovation: how Frank hit a home run -- Innovate or die: the exponential economy -- Discipline 1: Important needs. Work on important customer and market needs: the RFID tag -- Creating customer value: your only job -- Discipline 2: value creation. It's as simple as NABC: how Liz got her big job -- Watering holes for creating value: the day the BBC walked in -- More ideas for faster value creation: origins of Linux -- Your elevator pitch: how HDTV began -- Your innovation plan: from the ski slope to the firehouse -- Discipline 3: innovation champions. A champion: the Mayor of Kellyville -- Discipline 4: innovation teams. Genius of teams: Douglas Engelbart and the birth of the personal computer -- Forming the innovation team: how we won an Emmy for HDTV -- Overcoming blockages to innovation: Jim Torpedoes a splended idea -- Innovation motivators: saving Larry's life -- Discipline 5: organizational alignment. Your innovation team: you can start now -- The innovation enterprise: continuous value creation (CVC) throughout -- Innovation's five disciplines: a foundation for national competitiveness in a world of abundance -- Appendix: value factor analysis.
650		4	_aEFECTIVIDAD ORGANIZACIONAL. _9106
650		4	_aGESTION INDUSTRIAL _xESTUDIO DE CASOS. _9107
650		4	_aINNOVACION TECNOLÓGICA. _9108
700	1		_aWilmot, William W., _eautor. _9109
942			_2ddc _cMN