000 00551nam a22001817a 4500
003 CL-SaCFP
008 131202b xxu||||| |||| 00| 0 spa d
020 _a9781400064281
082 0 4 _a302.13
_bH439m 2008
100 1 _aHeat, Chip
_9114
245 _aMade to stick:
_bWhy some ideas survive and others die/
_cChip Heath & Dan Heath
260 _aNew York
_bRandom House
_c2008
300 _a322 p.
650 7 _aPsicologĂ­a social
_xContagio
_9115
650 7 _aPsicologĂ­a
_xEfectos del contexto
_9116
700 1 _aHeath, Dan
_9117
942 _2ddc
_cMN
999 _c3792
_d3792