000 01397cam a2200229 a 4500
003 CL-SaCFP
008 100628s2011 njua b 001 0 eng
020 _a9780470450376
082 0 0 _a658.4
_bB993e 2011
100 1 _aBygrave, William D.,
_d1937-
_92564
245 1 0 _aEntrepreneurship /
_cWilliam D. Bygrave, Andrew Zackarakis.
250 _a2nd ed.
260 _aHoboken, NJ :
_bWiley,
_c2011.
300 _axii, 619 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references and indexes.
520 _a"Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. The second edition explores the trials and tribulations of entrepreneurship so that they'll have the necessary tools to start their own businesses. It offers new coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A new chapter has been added on entrepreneurial selling that examines how to sell to multiple stakeholders. New case studies have also been added to several chapters to provide more relevant views. In addition, updated examples and references are included to provide entrepreneurs with the most useful information."--
_cProvided by publisher.
650 0 _aNuevos negocios.
_91997
650 0 _aEmprendimiento..
_9306
650 0 _aPequeñas empresas.
_xGestión.
_92565
700 1 _aZacharakis, Andrew.
_92566
942 _2ddc
_cMN
999 _c4068
_d4068