| 000 | 00632cam a2200181 a 4500 | ||
|---|---|---|---|
| 003 | CL-SaCFP | ||
| 008 | 070927s2008 miua b 001 0 eng | ||
| 020 | _a9781422121153 | ||
| 082 | 0 | 0 |
_a658.83 _bZ22m 2008 |
| 100 | 1 |
_aZaltman, Gerald. _94683 |
|
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_aMarketing metaphoria : _bwhat deep metaphors reveal about the minds of consumers. / _cGerald Zaltman, Lindsay H. Zaltman. |
| 260 |
_aBoston, Mass. : _bHarvard Business School Press, _c2008. |
||
| 300 |
_a230 p. _bil. _c24 cm. |
||
| 650 | 0 |
_aComportamiento del consumidor. _94835 |
|
| 650 | 0 |
_aMarketing _91676 |
|
| 700 | 1 |
_aZaltman, Lindsay H. _eautor _94836 |
|
| 942 |
_2ddc _cMN |
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| 999 |
_c4358 _d4358 |
||