000			01486cam a2200229 i 4500
003			CL-SaCFP
008			130923s2014 nyuaf 001 0 eng
020			_a9780812993011
082	0	0	_a658.40714 _bC365c 2014
100	1		_aCatmull, Edwin E. _94900
245	1	0	_aCreativity, Inc. : _bovercoming the unseen forces that stand in the way of true inspiration. / _cEd Catmull, Amy Wallace.
250			_a1° ed.
260			_aNew York _bRandom House, _c2014
300			_a340 p. _bil. _c25 cm.
520			_a"In 1986, Ed Catmull co-founded Pixar, a modest start-up with an immodest goal: to make the first-ever computer animated movie. Nine years later, Pixar released Toy Story, which went on to revolutionize the industry, gross $360 million, and establish Pixar as one of the most successful, innovative, and emulated companies on earth. This book details how Catmull built an enduring creative culture -- one that doesn't just pay lip service to the importance of things like honesty, communication, and originality, but committed to them, no matter how difficult that often proved to be. As he discovered, pursuing excellence isn't a one-off assignment. It's an ongoing, day-in, day-out, full-time job. And one he was born to do"-- _cProvided by publisher.
610	2	0	_aPixar _94901
650		0	_aCapacidad creativa en los negocios. _94753
650		0	_aCultura corporativa. _94902
650		0	_aEfectividad organizacional. _9106
700	1		_aWallace, Amy. _94903
942			_2ddc _cMN
999			_c4377 _d4377